What Drives Us

We love solving problems and creating commercial opportunities for our clients.

Our foundation

Our company is built on 20 years of data management and market analysis within business intelligence. Iridium supports clients with a unique blend of technical, analytical and industry expertise. Our methodologies bring great rewards and our collaborative approach is appreciated by all.

Responding to challenges

Data is available from a wide range of sources, and in increasing quantities. The challenge is how to combine it in a cost effective and timely manner to create meaningful and actionable insight.

Examples of challenges our clients face:
• Integration and alignment of disparate and even contradictory data sources
• Improving commercial team confidence in market trends analysis

We help companies make better, more profitable decisions – short, medium and long term – by providing a more unified view of their consumers and markets.

Contact our CEO

“We founded Iridium aiming to help consumer industry clients gain advantage from better data analysis and insights. This is in the firm belief – from long experience – that data analytics needs to be led by industry experts.”

Emily Neill, CEO & Founder

+44(0)1225 437370


Bringing the elements together


Our understanding of markets enables us to identify which data sources are important to answering your business challenge. This allows us to effectively assess and improve the data quality, providing a solid 'fact base'. Our technical expertise means that we can then align and integrate these multiple data sources, which then forms the foundation for better analysis and insights


We love nothing more than immersing ourselves in your business data. Our in-depth knowledge of all the data sources, both internal and external to your business, allows us to interrogate them fully. Our inclusive and flexible process means that we make sure our analysis is focused on solving your specific questions.


Without the knowledge of the industry your business operates in, clear insight is impossible to deliver. This is what sets Iridium apart: the experience and expertise to know what the data is telling us and what that means for your business strategy. Our aim is to give you the confidence to make decisions which will take your business forward.

Work with us

We are always on the lookout for motivated and talented people to add value to our company and our clients’ businesses.


Leadership Team

Emily Neill

CEO and Founder

Emily has 20+ years’ experience in consumer goods business intelligence, most recently as CEO of leading consumer market research specialist, Canadean. She has led product development of best-in-class market databases, managing and working closely with software development and data analysis teams, as well as industry experts and consultants. Her client experience includes many of the world’s leading consumer brands.

Peter Saacke

Non-executive Director and Co-Founder

Peter is partner and chief investment officer at Artemis, a leading UK-based fund manager. An expert in quantitative finance, he is one of the architects of Artemis’s unique quantitative stock screening tool. Peter is manager of the Artemis European and Global Growth funds, for which he has received numerous awards including Fund Manager of the Year and Best Global Equity Fund.

Richard Moore

Finance and Operations Director

Richard is a finance director with over 25 years’ experience in market research, IT and professional services sectors. He has extensive legal, compliance and HR knowledge, with strong international experience. Finance director of Canadean for 12 years, Richard is also highly experienced in ensuring security and confidentiality of client data.

Julian Jaffe

Board Advisor

Julian has over 30 years’ experience in the tech/digital industries. He worked for both Oracle and an Oracle Partner, later moving into complex electronic publishing. As internet technologies emerged, Julian held CTO/CIO positions in online financial services and financial software companies. He brings a deep understanding of how the best use of data, systems, processes and technology can enhance company-customer relationships.