“Iridium was a fantastic part of our team … their analytics and secondary research capability helped us deliver insights that resonated well at different levels of the organisation.”

Kay Oh, Global VP, Insights, AB-Inbev

The team at Iridium Insights boasts a formidable track record of successfully delivering against our clients’ needs. Take advantage of our unrivalled expertise to properly interrogate your market and capitalise on fresh commercial opportunities.

A wealth of experience

Our strategy and insights team has been delivering business intelligence to multinational FMCG companies and their suppliers for over 20 years.

In particular, we possess a deep understanding of the global beverages industry, having developed concepts and led teams that built industry-leading databases.

The team is headed up by CEO Emily Neill. For two decades Emily has managed research teams and delivered market insights to consumer goods companies and their suppliers at local, regional and global levels.

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Our Director of Consulting, Thorsten Hartmann, has 22 years’ experience in providing business intelligence, insight and consultancy services to FMCG clients, across C-level, Business Intelligence and tactical teams.

View Thorsten’s LinkedIn Page

Previous clients include: Unilever, Danone, Pepsico, Coca-Cola, Red Bull, Heineken, Carlsberg, SABMiller, Tetra Pak, SIG Combibloc, Elopak, Rexam, Symrise, DSM


Data analysis

Comprehensive modelling expertise sits within our data analysis team. This includes descriptive, exploratory and predictive/prescriptive analytics, as well as data mining techniques that help discover patterns and relationships within the data.

Our partnership with Bath University’s Institute for Mathematical Innovation enables us to access a wealth of expertise in the latest advanced statistical techniques, to apply to your business challenges.


Technical solutions

We have experience with various BI tools, and specialise in Microsoft Power BI implementations alongside SQLServer and Analysis Services.         

We are experts in creating platforms that integrate data from different business functions in order to enable accurate, reconciled and detailed analytics for end users.

Our CTO, Helen Gore, is a BI specialist with over 15 years of experience in the design, development and implementation of Business Intelligence systems.

Previous clients include: Brightstar, TomTom, Kiddicare, Ryvita, State Garden, Rotary Watches, Americana Limited, FitFlop, Costa Coffee

View Helen’s LinkedIn Page