The Science of Success

Gain commercial advantage with our proven methodologies.

Our Approach

We provide complete, end-to-end capabilities that help you identify market opportunities and make better business decisions.

Data sources
Data management
This is the engine room, the science of what we do, making sense of data from multiple sources and pulling it into useful and useable formats.
Analytics & insights
The art of what we do - using analysis and insight provided by our industry experts to identify what is important and what isn't.
Better decisions
Delivering clarity on your market to enable better decision making.
Business advantage
Creating Commercial Clarity
Data sources
Data management
Analytics & insights
Better decisions
Business advantage
This is the engine room, the science of what we do, making sense of data from multiple sources and pulling it into useful and useable formats.
The art of what we do - using analysis and insight provided by our industry experts to identify what is important and what isn't.
Delivering clarity on your market to enable better decision making.
Creating Commercial Clarity

Our Services

Data Sourcing

Iridium ensures you obtain greater value from your research budget by optimising a range of data sources tailored to your specific requirements. Our data validation solutions – including automated data checks and industry sense checks - improve data quality and enable analysts to spend more time uncovering value-added insights.

Data Management

We integrate multiple data sets to provide you with user-friendly reporting tools that deliver a more robust view of your business, your consumers and your market. This typically includes retail audit data (Nielsen, IRI), market sizing and trends, internal sales data, financial reports and social media insights. We can also analyse data derived from mobile use, store cards, browsing histories, as well as economic indicators and socio-demographics.

Market Analysis

We enjoy a proven track record in interrogating market and consumer trends to open up business opportunities. Our innovative and flexible solutions provide you with a real understanding of your key commercial drivers.

Industry Insight

Our unrivalled industry expertise makes Iridium your ideal business partner for long term strategic advantage. Our experience in the consumer goods market allows us to deliver insight across all areas of your business that other consultancies can’t. This can include innovation, NPD, strategic planning, brand management and M&A.

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Powerful Dashboards

We can create powerful dashboards which allow you to quickly and easily interrogate the data.


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Long term strategic advantage

We take a collaborative approach to solving problems. We have a real understanding of the commercial drivers across a range of markets and are able to immerse ourselves in our clients’ business. As a result, we can quickly adapt to varying needs and requirements to ensure we get to the answers faster and with a greater level of certainty.

What our clients say

"Iridium was integral to our team: their analytics capability plus in-depth industry knowledge was key to delivering a successful consulting project"

Mark Meek, CEO – IWSR

"Iridium was a fantastic part of our team, collaborative and responding quickly to our needs, particularly against a tight timeline. Their analytics and secondary research capability helped us deliver insights that resonated well amongst broad stakeholders at different levels of the organisation."

Kay Oh, Global VP, Insights – AB-Inbev